How the examples are chosen, and how they are checked.

What counts as a real example

A real example is a release published by the company itself, on its own newsroom, press, investor or news site. News stories about a release do not count. Every real example links to that official page, so you can read the whole thing where it was issued.

We pick releases from organisations most readers already know, because a familiar name makes it easier to judge the writing. Being famous is not the test, though. A release is included when it does something a reader can learn from and copy.

How each one is checked

• The official page is opened and the headline, date and dateline are copied as they appear there.
• The complete text of the release is copied word for word from that page and shown on the example page, with a link back to it. Nothing is edited or shortened.
• The date of the check is shown on the example's page. Links are re-checked, and an example whose source disappears is re-verified or withdrawn.
• An example marked "Pending review" has been researched but not yet confirmed by the editor. Pending examples are not shown on the public site.

What the notes are

The notes beside each excerpt, the "Why it works" list and the "What not to copy" box are this site's own reading of the release. They describe what the text does. They make no claim about how much coverage a release received.

Templates and bad examples

Templates and bad examples are written for this site. They use made-up companies and people, and they are labelled as such. Bad examples never imitate a real company.

Ownership and disclosure

PRNow is run by the same team as this site. It is listed first among the paid services for that reason, and the other services are listed on their merits.

The releases shown here belong to the companies that issued them. Press releases are written to be republished; each one is shown in full for study and commentary, with a link to its source. If you represent a company quoted here and want an excerpt changed or removed, the editor will act on it.

Sources and credits

The real examples come from these official sites: aboutamazon.com, anthropic.com, apple.com, bankofamerica.com, ces.tech, cloudflare.com, coca-colacompany.com, crowdstrike.com, fb.com, harvard.edu, hilton.com, lego.com, livenationentertainment.com, microsoft.com, nintendo.com, penguinrandomhouse.com, starbucks.com, stjude.org. Each example page links to the exact release.

• PRNow: Press release distribution, run by the same team as this site.