Crisis management press release examples.
A crisis statement is judged on speed, plain words and ownership. It says what happened, who is affected, what is being done and where updates will appear, and it does not hide behind the passive voice. The examples are worth reading for what they leave out as much as what they say.
From the guide
- The Standard Press Release FormatThe standard press release format in order: release line, headline, dateline, lead, body, quote, boilerplate, contact and an end mark.
- How to Write a Press Release, Step by StepA practical walkthrough for writing a press release from a first draft to send, with a checklist at the end.
- How to Write a Press Release HeadlineHow to write a press release headline: length, word order, strong verbs, what to cut, and how to use a subhead.
- How to Write a Press Release QuoteWhat a press release quote is for, who should be quoted, how to write one that sounds like a person, and common failures to avoid.
Written it? Now it has to reach someone.
Three free and five paid distribution services, compared side by side, with what each is good for and what it is not.