Acquisition press release examples.
Acquisition releases are written for investors, employees and reporters at once, so the strong ones are strict about order: who is buying whom, for how much, when it closes, and what changes for customers. Notice how short the headlines are and how both chief executives are quoted.
From the guide
- The Standard Press Release FormatThe standard press release format in order: release line, headline, dateline, lead, body, quote, boilerplate, contact and an end mark.
- How to Write a Press Release, Step by StepA practical walkthrough for writing a press release from a first draft to send, with a checklist at the end.
- How to Write a Press Release HeadlineHow to write a press release headline: length, word order, strong verbs, what to cut, and how to use a subhead.
- How to Write a Press Release QuoteWhat a press release quote is for, who should be quoted, how to write one that sounds like a person, and common failures to avoid.
Written it? Now it has to reach someone.
Three free and five paid distribution services, compared side by side, with what each is good for and what it is not.