Consumer goods press release examples.
Consumer brands write for shoppers as much as reporters. The strong examples say what is new on the shelf, where and when to find it, and give one line of brand story rather than a page of it.
Real consumer goods releases
- Real releaseThe Coca‑Cola Company Unveils the Next Generation of Beverage Dispensing: Faster, Smarter, CustomizedCoca-Colacoca-colacompany.comProduct lineMay 12, 2026
- Real releaseIconic 'Share a Coke' is Back for a New GenerationCoca-Colacoca-colacompany.comCampaignMar 26, 2025
- Real releaseThe LEGO Group and Epic Games team up to build a place for kids to play in the metaverseLEGO Group / Epic Gameslego.comPartnershipApr 7, 2022
- Real releaseApple Reinvents the Phone with iPhoneAppleapple.comProduct launchJan 9, 2007
From the guide
- The Standard Press Release FormatThe standard press release format in order: release line, headline, dateline, lead, body, quote, boilerplate, contact and an end mark.
- How to Write a Press Release, Step by StepA practical walkthrough for writing a press release from a first draft to send, with a checklist at the end.
- How to Write a Press Release HeadlineHow to write a press release headline: length, word order, strong verbs, what to cut, and how to use a subhead.
- How to Write a Press Release QuoteWhat a press release quote is for, who should be quoted, how to write one that sounds like a person, and common failures to avoid.
Written it? Now it has to reach someone.
Three free and five paid distribution services, compared side by side, with what each is good for and what it is not.