The best press release examples, and what makes them good.
A short list, not a long one. Each of these does one thing better than the rest of the library, and the reason is stated so you can copy the move rather than the words.
- 1
Apple Reinvents the Phone with iPhone
Apple · Jan 9, 2007 · Product launch
The clearest example on the site of a lead sentence naming what a product is before anything else, and of a quote that gives reporters a usable comparison instead of hype.
- 2
Microsoft to acquire LinkedIn
Microsoft · Jun 13, 2016 · Acquisition
The clearest deal release on the site: a four-word headline, a lead that carries every number a reader needs, and three quotes that each do different work instead of repeating one message.
- 3
To Our Customers and Partners
CrowdStrike · Jul 19, 2024 · Crisis management
The strongest crisis statement on the site: it opens with a first-person apology before any explanation, states the cause plainly, and rules out the worst rumor in the same sentence.
- 4
BofA Raises U.S. Minimum Hourly Wage to $25, Increasing Starting Salary to More Than $50K
Bank of America · Sep 17, 2025 · Employee news
The most complete standard wire release on the site: dateline, subhead, lead, quote, boilerplate and named contact are all present and each does its job.
- 5
The LEGO Group and Epic Games team up to build a place for kids to play in the metaverse
LEGO Group / Epic Games · Apr 7, 2022 · Partnership
The clearest two-company partnership release on the site: each CEO gets one quote doing different work, and each company keeps its own boilerplate instead of merging them.
- 6
Admiralty Arch Enters Its Next Chapter: Waldorf Astoria London – Admiralty Arch Opens for Reservations
Hilton (Waldorf Astoria) · Jun 17, 2026 · Business
A strong luxury hospitality release: the headline pairs a feature hook with a hard-news fact, and three separate stakeholder quotes each cover a different angle instead of repeating one message.
Written it? Now it has to reach someone.
Three free and five paid distribution services, compared side by side, with what each is good for and what it is not.