Press release examples, taken apart.

Real releases from brands you know, each linked to its source. See why it works, then fill in a blank copy and download it.

Start with your type of release

Real releases, blank templates and marked-up bad examples, in one list. Filter by type, industry or kind.

67 entries

The release, from its source
Every real example links to the page where the company published it. You read the whole release as issued, with the headline, dateline, quotes and boilerplate exactly as the company wrote them.
The reasons it works
The parts that matter are pulled out with a note on what each does: what the headline leads with, what the first sentence answers, what the quote adds. Where a release gets something wrong, that is marked too.
A blank of your own
Every example ends in a prompt you can copy and a template you fill in on the page. Download it as a Word file or plain text and send it.

Format, headlines, quotes, boilerplate, AP style and sending, each with the questions people ask most.

Three free and five paid distribution services, compared side by side, with what each is good for and what it is not.