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Product launch press release template

Use this when you are announcing a new product or service and need the price, availability and a one-sentence description in the lead.

Jump to your release

The legal or brand name you want reporters to use.

The city the release is datelined from.

Write it out in full, for example March 4, 2026.

The name a shopper would look for on a shelf or a website.

Say what it is and who it is for, in one sentence, with no adjectives.

Price, where to buy it, and the date it ships.

Two or three facts a reporter would check before writing about it.

One sentence in the spokesperson's own words, not a slogan.

Two to four factual sentences on what the company does, who it serves, and one fact that backs it up.

Optional. Include it if you want reporters to call rather than email.

Your release scroll to read it all

FOR IMMEDIATE RELEASE

[Company name] Launches [Product name]

[One-sentence description]

[City], [Release date] - [Company name] today announced [Product name], [One-sentence description]. [Price and availability]

The company built the product after watching early customers juggle separate apps for lighting, locks and air quality. [Product name] brings those controls into one screen and works with hardware many households already own, so setup takes minutes rather than a weekend.

A group of households tested an early version of [Product name] before launch, and their feedback shaped which features shipped first. The company says the biggest change since testing began was moving lock control into the main screen instead of a separate tab.

"[Quote]" said [Spokesperson name], [Spokesperson title] at [Company name].

[Details]

About [Company name]
[About the company]

Media contact
[Contact name]
[Contact email]
[Contact phone]

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Before you send it

  • Put the price and the ship date in the first sentence. Reporters and shoppers both look for them there.
  • Cut every adjective that is not a fact. Countertop device tells a reporter more than revolutionary device.
  • Name one competitor's approach in your own head before you write the details, so you know what makes this one worth covering.
  • Send the release with one product photo attached. A release with no image is easy to skip.

See it done

All product launch examples

Written it? Now it has to reach someone.

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