Bad press release examples, with every fault marked.
These were written for this site, using made-up companies, to show the mistakes that get a release ignored. Each fault is marked where it happens, explained, and fixed in a rewrite underneath.
- Bad exampleThe acquisition release that never says who is buying whomWritten for this site, faults markedAcquisition
- Bad exampleThe crisis statement that never says sorry or who is affectedWritten for this site, faults markedCrisis management
- Bad exampleThe event invite that forgets to say where or whenWritten for this site, faults markedEvent
- Bad exampleThe executive appointment release that never names the executiveWritten for this site, faults markedNew hire
- Bad exampleThe funding release that never names the amount or the investorWritten for this site, faults markedFunding
- Bad exampleThe launch release that never says what the product isWritten for this site, faults markedProduct launch
Written it? Now it has to reach someone.
Three free and five paid distribution services, compared side by side, with what each is good for and what it is not.