Food and drink press release examples.
Food and drink brands announce products, campaigns and leadership changes to a wide public. The examples keep the language appetising but specific: what it is, where to get it, from when.
Real food and drink releases
- Real releaseThe Coca‑Cola Company Unveils the Next Generation of Beverage Dispensing: Faster, Smarter, CustomizedCoca-Colacoca-colacompany.comProduct lineMay 12, 2026
- Real releaseIconic 'Share a Coke' is Back for a New GenerationCoca-Colacoca-colacompany.comCampaignMar 26, 2025
- Real releaseStarbucks names Brian Niccol as Chairman and Chief Executive OfficerStarbucksstarbucks.comNew hireAug 13, 2024
- Real releaseAmazon to Acquire Whole Foods MarketAmazonaboutamazon.comAcquisitionJun 16, 2017
From the guide
- The Standard Press Release FormatThe standard press release format in order: release line, headline, dateline, lead, body, quote, boilerplate, contact and an end mark.
- How to Write a Press Release, Step by StepA practical walkthrough for writing a press release from a first draft to send, with a checklist at the end.
- How to Write a Press Release HeadlineHow to write a press release headline: length, word order, strong verbs, what to cut, and how to use a subhead.
- How to Write a Press Release QuoteWhat a press release quote is for, who should be quoted, how to write one that sounds like a person, and common failures to avoid.
Written it? Now it has to reach someone.
Three free and five paid distribution services, compared side by side, with what each is good for and what it is not.