Old El Paso Brings the Heat with New Birria Taco Kit, Breakfast Taco Kit and Expanded Carb Advantage Line

General Mills' release for three Old El Paso launches at once, useful for how it groups unrelated products under one flavor-led headline and one quote.

The release, as issued

762 words, copied from generalmills.com on Sep 23, 2026. The text belongs to General Mills.Found by searching General Mills newsroom press releases for 2025 new product launches and reading the Old El Paso taco kit entry

Old El Paso Brings the Heat with New Birria Taco Kit, Breakfast Taco Kit and Expanded Carb Advantage Line

Trending flavors, bold innovations, and macro-friendly options give fans new ways to enjoy tacos morning, noon and night.

MINNEAPOLIS, MN — Fire up the stove and grab your favorite taco seasoning — Old El Paso is bringing the ultimate Tex-Mex fiesta to kitchens everywhere. As the go-to brand for easy, delicious, and fun-filled taco nights, Old El Paso is making it even simpler to enjoy big and bold flavors from breakfast to dinner. With the launch of the first-ever Birria Taco Kit, a brand-new Breakfast Taco Kit, and an expanded Carb Advantage lineup, there are now more ways than ever to spice up mealtimes.

Bring on the Birria: A Flavor-Packed Taco Favorite

Birria — a slow-stewed dish featuring tender beef simmered in an aromatic blend of spices, served with a rich, flavorful broth for dipping — has taken over menus, social feeds, and home kitchens alike. With more than 1 million Instagram post hashtags featuring “birria,” Old El Paso is making it easier than ever for families to enjoy this trending favorite any night of the week.

The new Old El Paso Birria Taco Kit brings the bold, savory flavors of birria to any night of the week — with a shorter prep time and less hassle in the kitchen. Each kit has what you need to help bring this classic to life at home, including 10 soft tortillas, Old El Paso’s signature Tex-Mex seasoning, and a smoky, creamy chipotle sauce to drizzle on top. Simply add your choice of meat and toppings for a restaurant-worthy birria experience made simple.

Breakfast Tacos Upgraded: A Flavorful Start to the Day

But taco night isn’t just for dinner. Old El Paso is also making mornings easier and more flavorful with the launch of the Breakfast Taco Kit. This all-in-one kit includes six soft tortillas, a rich and creamy green chile sauce, and a velvety queso cheese sauce to add that perfect kick and creaminess to every bite. Add your favorite protein and toppings to create a flavorful and satisfying breakfast that will jump-start your day with deliciousness and ease.

Carb-Conscious & Crave-Worthy: New Ways to Enjoy Taco Night

And because Tex-Mex lovers deserve options, Old El Paso is also expanding the Carb Advantage lineup. Carb Advantage Nacho Cheese Hard Shells bring a crunchy, cheesy twist, while Carb Advantage Soft Tortillas offer a perfectly portioned, handheld option. The Tortilla Rounds Taco Kit ties it all together with soft tortillas, mild taco sauce, and taco seasoning for an effortless taco night. In addition to these new offerings, Old El Paso has also reformulated their original Carb Advantage Taco Shells to deliver a now tastier and crunchier experience along with other crave-worthy alternatives.

“At Old El Paso, we know that taco lovers crave bold flavors and easy mealtime solutions so we’re always looking for ways to make mealtime more flavorful and effortless,” said Jenny Jonker, Brand Experience Manager at Old El Paso. “Whether you're diving into the rich, trending taste of birria, starting your morning with a delicious breakfast taco, or looking for other options to fit your lifestyle, our latest lineup makes it easier than ever to enjoy tacos any time of day.”

Tex-Mex fans can pick up the new Old El Paso Birria Taco Kit, Old El Paso Breakfast Taco Kit, and Old El Paso Carb Advantage products starting in March at Walmart and rolling out to retailers nationwide this summer. For more fiesta fun, follow @OldElPaso on Instagram.

“

At Old El Paso, we know that taco lovers crave bold flavors and easy mealtime solutions so we’re always looking for ways to make mealtime more flavorful and effortless. Whether you're diving into the rich, trending taste of birria, starting your morning with a delicious breakfast taco, or looking for other options to fit your lifestyle, our latest lineup makes it easier than ever to enjoy tacos any time of day.

Jenny Jonker

Brand Experience Manager, Old El Paso

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2024 net sales of U.S. $20 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion.

Dateline as issued: MINNEAPOLIS, MN

Headline

Old El Paso Brings the Heat with New Birria Taco Kit, Breakfast Taco Kit and Expanded Carb Advantage Line

Listing all three launches by name in the headline tells a reader this is a coordinated line, not one new item.

Lead paragraph

Fire up the stove and grab your favorite taco seasoning — Old El Paso is bringing the ultimate Tex-Mex fiesta to kitchens everywhere. With the launch of the first-ever Birria Taco Kit, a brand-new Breakfast Taco Kit, and an expanded Carb Advantage lineup, there are now more ways than ever to spice up mealtimes.

A conversational opening line earns the brand voice before the lead settles into the standard who-and-what of the launch.

Quote

At Old El Paso, we know that taco lovers crave bold flavors and easy mealtime solutions so we're always looking for ways to make mealtime more flavorful and effortless. (Jenny Jonker, Brand Experience Manager, Old El Paso)

One brand manager's quote covers all three products at once instead of a separate quote for each launch.

Boilerplate

General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. General Mills generated fiscal 2024 net sales of U.S. $20 billion.

The boilerplate names the parent company's strategy and a specific sales figure rather than a generic mission line.

Each passage above is quoted from the release; the note under it is this site's reading.

Why it works

The headline lists all three launches by name, Birria Taco Kit, Breakfast Taco Kit and Carb Advantage line, so a reader knows this is a coordinated release before reading a word further.
Each product gets its own subheaded section, letting a reader skim to the one item they actually want to know about.
One spokesperson's quote covers the entire line rather than repeating a separate quote for each product, keeping the release from feeling padded.
The lead opens with a conversational line about firing up the stove before settling into the standard who-and-what, giving the release a distinct brand voice.
The boilerplate cites a specific fiscal year sales figure, $20 billion, instead of a vague statement about the company's size.

A prompt to write one like it

Paste this into the AI tool you use, then answer its questions with your own facts. It copies the structure, not the wording.

Write a press release for [YOUR COMPANY] announcing [YOUR NEWS]. It is a Product line release.

Model it on the structure of General Mills's release "Old El Paso Brings the Heat with New Birria Taco Kit, Breakfast Taco Kit and Expanded Carb Advantage Line", without copying its wording.

Structure, in this order:
1. Headline
2. Subhead
3. Dateline
4. Lead paragraph
5. Body
6. Quote
7. Boilerplate
8. Media contact

Techniques to apply:
- The headline lists all three launches by name, Birria Taco Kit, Breakfast Taco Kit and Carb Advantage line, so a reader knows this is a coordinated release before reading a word further.
- Each product gets its own subheaded section, letting a reader skim to the one item they actually want to know about.
- One spokesperson's quote covers the entire line rather than repeating a separate quote for each product, keeping the release from feeling padded.
- The lead opens with a conversational line about firing up the stove before settling into the standard who-and-what, giving the release a distinct brand voice.
- The boilerplate cites a specific fiscal year sales figure, $20 billion, instead of a vague statement about the company's size.

Avoid: The playful opening line, Fire up the stove and grab your favorite taco seasoning, reads more like ad copy than news, and a writer aiming for a straight news release should cut it.

Ask for any missing facts instead of inventing them.
Do not invent quotes or numbers.
Keep it under 500 words.
Use plain, direct language.
End with ###.

Or start from the blank

The product line template has the same parts in the same order. Fill it in on the page and download it.

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