Product line press release template
Use this to introduce several new products at once, keeping the lead about the line and the items in a scannable list.
Your release scroll to read it all
FOR IMMEDIATE RELEASE [Company name] Introduces the [Product line name] [City], [Release date] - [Company name] today introduced the [Product line name], [What ties the line together]. [Price and availability] The line includes: [The items in the line] Each piece was tested by the company's own guides over a full season on trail before it went into production, and the fabric supplier is audited annually for labor and environmental standards. Nora Fielding, who has led product design at the company since 2019, oversaw the line from its first sketches to the final fitting. "[Quote]" said [Spokesperson name], [Spokesperson title] at [Company name]. [Company name] says the [Product line name] will be restocked through the fall, with additional pieces planned for later this year. About [Company name] [About the company] Media contact [Contact name] [Contact email] [Contact phone] ###
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Before you send it
- Keep the lead about the line as a whole; save the item-by-item list for a scannable block below it.
- Name the idea that ties the items together in the first sentence, not the fifth.
- List a price next to each item so editors do not have to ask for them.
- State the availability date once, clearly, rather than repeating it differently in each paragraph.
Written it? Now it has to reach someone.
Three free and five paid distribution services, compared side by side, with what each is good for and what it is not.