Campaign press release examples.
A campaign release explains an idea, so it needs a concrete hook: what people will see, where, from what date, and how they can take part. The examples show how to describe a creative idea in a sentence a reporter can repeat.
Real campaign launch releases
Templates and bad examples
From the guide
- The Standard Press Release FormatThe standard press release format in order: release line, headline, dateline, lead, body, quote, boilerplate, contact and an end mark.
- How to Write a Press Release, Step by StepA practical walkthrough for writing a press release from a first draft to send, with a checklist at the end.
- How to Write a Press Release HeadlineHow to write a press release headline: length, word order, strong verbs, what to cut, and how to use a subhead.
- How to Write a Press Release QuoteWhat a press release quote is for, who should be quoted, how to write one that sounds like a person, and common failures to avoid.
Written it? Now it has to reach someone.
Three free and five paid distribution services, compared side by side, with what each is good for and what it is not.