Marketing campaign press release template
Use this to announce a campaign, with a concrete hook that says what people will see, where, and how to take part.
Your release scroll to read it all
FOR IMMEDIATE RELEASE [Company name] Launches [Campaign name] [City], [Release date] - [Company name] today launched [Campaign name], [The concrete hook]. The campaign runs [Where and from what date]. [How to take part] Local artists will lead the mural build each weekend, and the company is inviting nearby schools to send students to help paint sections during the day. Every coat collected is cleaned and donated to a local shelter once the installation comes down. Owen Baptiste, who has led the company's community events since 2021, designed the campaign after a smaller coat drive sold out within a day last winter. "[Quote]" said [Spokesperson name], [Spokesperson title] at [Company name]. [Campaign name] continues through the end of the season, and [Company name] plans to share the results once the campaign wraps. About [Company name] [About the company] Media contact [Contact name] [Contact email] [Contact phone] ###
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Before you send it
- Describe the idea in one sentence a reporter could repeat without rereading it.
- Give a concrete date and place, even for a campaign that is mostly online.
- Say exactly how someone can take part, not just that they can get involved.
- Avoid marketing language like exciting or innovative; describe what people will actually see.
Written it? Now it has to reach someone.
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