Acquisition press release template
Use this when your company is buying or being bought and needs to state who, for how much, when it closes, and what changes for customers.
Your release scroll to read it all
FOR IMMEDIATE RELEASE [Company name] to Acquire [Company being acquired] [City], [Release date] - [Company name] today announced it has agreed to acquire [Company being acquired] for [Deal amount or terms]. The deal is expected to close in [Expected closing date]. The combination brings [Company being acquired]'s team and product under [Company name], and both companies say the goal is a smoother experience for the people who already use either one. Employees of [Company being acquired] have been briefed on the agreement and are expected to join [Company name] once the deal closes. Leadership from both companies say they spent the past several months working through how the two products fit together before making the announcement public. "[Quote]" said [Spokesperson name], [Spokesperson title] at [Company name]. [What changes for customers] About [Company name] [About the company] Media contact [Contact name] [Contact email] [Contact phone] ###
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Before you send it
- Name the price and the closing date together; a deal with no timeline reads as unfinished news.
- Say plainly what changes for customers, even if the honest answer is nothing yet.
- Keep the two companies' boilerplates short so the release does not read like two releases stapled together.
- If the price is undisclosed, say so directly instead of leaving the fact out silently.
See it done
Written it? Now it has to reach someone.
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