Fundraiser press release template
Use this to launch a fundraising campaign so the cause, the goal and the way to give all appear in the lead.
Your release scroll to read it all
FOR IMMEDIATE RELEASE [Organization name] Launches Campaign to Support [The cause] [City], [Release date] - [Organization name] today launched a fundraising campaign for [The cause], with a goal of [Fundraising goal]. The campaign is supported by [Partner organizations]. People can give [How to donate]. Donors can also reach the organization directly using the contact details below. [Partner organizations] helped design the campaign after seeing the need firsthand in the districts they already work with, and both partners have committed matching gifts during the first month. "[Quote]" said [Spokesperson name], [Spokesperson title] at [Organization name]. Every dollar raised goes directly toward [The cause], and [Organization name] will report on how the funds were used once the campaign closes. About [Organization name] [About the organization] Media contact [Contact name] [Contact email] [Contact phone] ###
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Before you send it
- Lead with the cause and the goal amount together; both belong in the first sentence.
- Name your partners, since their names lend the campaign credibility with new donors.
- Put the way to give in plain text, not just as a button reporters cannot click in a document.
- Use one specific human detail instead of a list of adjectives about the need.
Written it? Now it has to reach someone.
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