Introducing Meta: A Social Technology Company

Facebook's 2021 corporate rebrand to Meta, useful for how it states plainly what is not changing as well as what is.

The release, as issued

478 words, copied from fb.com on Sep 22, 2026. The text belongs to Meta (formerly Facebook, Inc.).

Introducing Meta: A Social Technology Company

Today at Connect 2021, CEO Mark Zuckerberg introduced Meta, which brings together our apps and technologies under one new company brand. Meta’s focus will be to bring the metaverse to life and help people connect, find communities and grow businesses.

The metaverse will feel like a hybrid of today’s online social experiences, sometimes expanded into three dimensions or projected into the physical world. It will let you share immersive experiences with other people even when you can’t be together — and do things together you couldn’t do in the physical world. It’s the next evolution in a long line of social technologies, and it’s ushering in a new chapter for our company. Mark shared more about this vision in a founder’s letter.

Our annual Connect conference brings together augmented and virtual reality developers, content creators, marketers and others to celebrate the industry’s momentum and growth. This year’s virtual event explored what experiences in the metaverse could feel like over the next decade — from social connection, to entertainment, gaming, fitness, work, education and commerce. We also announced new tools to help people build for the metaverse, including Presence Platform, which will enable new mixed reality experiences on Quest 2, and a $150-million investment in immersive learning to train the next generation of creators.

You can watch the full Connect keynote and learn more about how the metaverse will unlock new opportunities at meta.com. You can also learn more about our work over the past several months to develop the Meta brand on our design blog. Read all our news in the posts below:

- Connect 2021: Our Vision for the Metaverse

- Horizon Home, the Future of Work, Presence Platform, and More

- Project Aria Update

- How VR Is Changing the Way We Collaborate and Get Things Done

- Gaming News

- ‘Blade & Sorcery: Nomad’ Is Coming to Oculus Quest

- Spark AR Roundup

- Spark AR Certification & Professional Course Preview

Our corporate structure is not changing, however, how we report on our financials will. Starting with our results for the fourth quarter of 2021, we plan to report on two operating segments: Family of Apps and Reality Labs. We also intend to start trading under the new stock ticker we have reserved, MVRS, on December 1. Today’s announcement does not affect how we use or share data.

See also: Building the Metaverse Responsibly, Expanding Horizon: New Funding to Support Creators, Introducing Our New Company Brand (2019)

What is Meta?

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

Headline

Introducing Meta: A Social Technology Company

The headline states a new identity and a category in one line, a name plus how the company wants to be understood.

Lead paragraph

Today at Connect 2021, CEO Mark Zuckerberg introduced Meta, which brings together our apps and technologies under one new company brand. Meta's focus will be to bring the metaverse to life and help people connect, find communities and grow businesses.

Two sentences answer who announced it, where, and what actually changes, without wading into legal or financial detail first.

Body

Our corporate structure is not changing, however, how we report on our financials will. Starting with our results for the fourth quarter of 2021, we plan to report on two operating segments: Family of Apps and Reality Labs. We also intend to start trading under the new stock ticker we have reserved, MVRS, on December 1.

Concrete mechanics, a reporting change and a stock ticker with a named date, replace vague language about transformation with things a reader can verify.

Body

Today's announcement does not affect how we use or share data.

A single flat sentence gets ahead of the most predictable reader objection instead of leaving it unaddressed.

Boilerplate

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world.

The boilerplate ties the new name to prior company history in three sentences rather than a generic forward-looking mission statement.

Each passage above is quoted from the release; the note under it is this site's reading.

Why it works

The headline states the new identity and how the company wants to be understood in one line: a name plus a category.
The lead answers who announced it, where, and what actually changes in two sentences.
It gets ahead of the most predictable objection by stating flatly that the announcement does not affect how data is used or shared, rather than leaving that question unaddressed.
It gives concrete mechanics instead of only concept: new segment reporting and a new stock ticker effective a named date.
It explicitly separates what does not change, the app's name and the corporate structure, from what does, the holding company's name, which keeps the announcement from reading as more disruptive than it is.
The boilerplate ties the new name back to years of company history in three sentences rather than a generic forward-looking mission statement.

A prompt to write one like it

Paste this into the AI tool you use, then answer its questions with your own facts. It copies the structure, not the wording.

Write a press release for [YOUR COMPANY] announcing [YOUR NEWS]. It is a Rebranding release.

Model it on the structure of Meta (formerly Facebook, Inc.)'s release "Introducing Meta: A Social Technology Company", without copying its wording.

Structure, in this order:
1. Headline
2. Dateline
3. Lead paragraph
4. Body
5. Details
6. Boilerplate
7. Media contact

Techniques to apply:
- The headline states the new identity and how the company wants to be understood in one line: a name plus a category.
- The lead answers who announced it, where, and what actually changes in two sentences.
- It gets ahead of the most predictable objection by stating flatly that the announcement does not affect how data is used or shared, rather than leaving that question unaddressed.
- It gives concrete mechanics instead of only concept: new segment reporting and a new stock ticker effective a named date.
- It explicitly separates what does not change, the app's name and the corporate structure, from what does, the holding company's name, which keeps the announcement from reading as more disruptive than it is.
- The boilerplate ties the new name back to years of company history in three sentences rather than a generic forward-looking mission statement.

Avoid: The release never quotes any named executive directly; every sentence is unattributed narrative voice, which makes a leadership decision this large read like marketing copy rather than a leader standing behind it in his own words.

Ask for any missing facts instead of inventing them.
Do not invent quotes or numbers.
Keep it under 500 words.
Use plain, direct language.
End with ###.

Or start from the blank

The rebranding template has the same parts in the same order. Fill it in on the page and download it.

Fill in the rebranding template

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