Event press release template
Use this to announce an event so the date, place and way to attend appear in the first two sentences, not at the bottom.
Your release scroll to read it all
FOR IMMEDIATE RELEASE [Company name] to Host [Event name] [City], [Release date] - [Company name] will host [Event name] on [Date and time of the event] at its [City] location, giving attendees [Why this event matters]. [How to register or attend] Organizers recommend arriving early, since the most popular sessions tend to fill first. The open house is the company's first in-person event since it began selling online, and staff will be on hand throughout to answer questions about care, warranties and where each piece is made. "[Quote]" said [Spokesperson name], [Spokesperson title] at [Company name]. Reporters who cannot attend in person can request a briefing by phone or email using the contact details below, and the company can arrange one-on-one interviews on request. About [Company name] [About the company] Media contact [Contact name] [Contact email] [Contact phone] ###
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Before you send it
- Put the date, time and place in the first sentence, not in a box at the end.
- Give reporters a reason to attend beyond the event existing, like a demo or an exclusive first look.
- Offer a phone or virtual option for press who cannot attend in person.
- List the RSVP link in plain text so it is not missed in a scan.
Written it? Now it has to reach someone.
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